Founder and CEO Devo Harris came up with the idea for Adventr while working with some of the biggest artists in the music industry.
âAdventr was inspired by my experience creating content for artists like Kanye West, Britney Spears and Nas,â he said. âMusic videos in which I introduced interactive components have grown in popularity, proving that viewer engagement isn’t just about costly footage and editing. “
Thus, Harris stepped out of his role as a Grammy-winning media director and into the shoes of an early-stage startup founder. Now, Adventr is a drag-and-drop SaaS tool for creating, viewing, and sharing interactive media. Users can interact with the videos through touch screens, clicks, and even their voice. Adventr has patented this voice-activated technology, called âSmartListen,â which allows media content to change during playback based on voice commands. This technology could be applied to commercials, where a viewer can say something like “buy the green shirt”. Or, if a creator were to make a movie in Adventr, they could invite audience members to tell the characters what to do, such as saying “don’t go down that hall!” To the star of a horror movie.
For now, the patented SmartListen features aren’t quite ready yet, but Harris said they’ll be available to select partners in early 2022.
âThis is a game-changer and will open the minds of creators to the possibilities of connected media beyond just the click of a video,â Harris told TechCrunch.
Adventr took part in the Startup Battlefield at TechCrunch Disrupt this fall, earning a spot among the 5 finalists just about a year after its launch. The company has refined its product into beta with 8,000 users, including AsiaNet News, MSI Gaming, SK Interactive and the Government of New South Wales. These companies can also see analytics on how users interact with their videos, which provides another way to find out more about their consumers.
After Disrupt, Adventr raised $ 5 million in seed funding led by Palladin Capital, with Reinventure Capital, In Visible Ventures and EGOT winner John Legend, who is also a longtime Harris collaborator and former roommate of ‘university.
âWe saw a six-figure revenue increase immediately after Disrupt, and to this day we are receiving inbound calls from people who are viewing our presentation video online,â Harris said.
Adventr plans to use this funding to continue growing its team – when the company participated in Startup Battlefield, it only had five employees. The company recently hired former Vimeo Managing Director Peter Gerard as Product Manager. Harris said that soon, Adventr will roll out integrations into social media platforms, allowing customers to share their interactive videos natively on those platforms.