Canon launches “Cinema Excellence Suite”, an industry-first experiential concept: “Excellence in Motion” for the film industry

The Cinema Excellence Suite will be set up in the streets of Bombay over a three-month period covering different locations, starting with Film City

Aims to familiarize members of the film industry, including cinematographers, DOPs, filmmakers, with the entire production workflow – from shooting to file delivery

Mumbai, India, April 25, 2022 /PRNewswire/ — Canon India today announced the launch of the Cinema Excellence Suite, a unique platform to showcase its wide range of cinematic imaging technologies to the film community. With this versatile enablement, it will help introduce the EOS R System Mirrorless cameras and the full Cinema EOS camera production and post-production workflow experience directly to cinematographers, DOPs, filmmakers and film houses. production in Bombay; over a period of three months.

In an industry first initiative for the cinema segment, the Cinema Excellence Suite is Canon’s latest initiative in line with their videofirst strategy for the camera sector. Created in a portable format to ensure mobility, the suite will house cameras and lenses from Canon’s Cinema EOS series and RF system, as well as accessories from Atomos and Senneiser. To make the sequel more experiential, there will be a filming area as well as a fully-fledged post-production setup with the aim of acquainting audiences with the entire workflow.

The suite will feature the latest EOS R system mirrorless cameras – EOS R3, EOS R5, EOS R6 and EOS R as well as advanced RF lenses and EOS cinema cameras EOS C500MKII, EOS C300 MKIII, EOS C70 and the latest EOS R5C. DOPs can also experience the Legendary Sumire Prime Cannon and EF Cine lenses.

Beginning its journey from Film City, the Cinema Excellence Suite will travel point-to-point on a pre-arranged schedule, with stops including famous production houses, film studios and major institutions with film-focused programs.

Commenting on the inauguration, Mr. Manabu YamazakiPresident and CEO of Canon India, said: “Cinema as an art has evolved steadily since its inception, but what remains at its core is the passion to capture audiences’ attention through impeccable storytelling. yesteryear to the new age movies we know today, visuals and therefore good imaging equipment play a vital role in crafting a compelling narrative and creating on-screen magic. At Canon, we focus on We are constantly striving to contribute to the world of cinema through our wide range of cinema products and solutions. With the goal of further strengthening our connection with moviegoers and filmmakers, we are delighted to launch the Cinema Excellence Suite, an industry-first initiative for film fraternity.”

Speaking about Canon Cinema Excellence Suite, Mr. Manabu added: “The suite will allow cinematographers and cinematographers to experience Canon’s comprehensive cinema portfolio first-hand and accordingly make an informed decision to invest in the right equipment.” India is renowned for having the largest film industry in the world, which is why, through this initiative, we look forward to an engaging response from the fraternity and further strengthen our presence in the burgeoning film segment.”

Mr. C Sukumaran, Senior Manager Consumer System Products and Imaging Communication Business, Canon India added, “Cinema as an art is the lifeblood of our country and Bombay is affectionately dubbed the “City of Dreams” giving birth to some of the most beloved films. We are strongly committed to equipping the cinema segment with the best technologies to capture every emotion on the big screen. Over the past few years, we have seen a massive increase in the consumption of video content, driven by the rise of digital content, streaming platforms and OTT production houses. In line with this phenomenon, we recently launched the EOS R5 C, which is a high-quality, high-performance hybrid cinema model. It brings to the table not only uncompromising video quality, but also unwavering image quality. To enhance the capabilities of our fraternity of extremely talented filmmakers, we at Canon are proud to launch a unique platform such as the Canon EOS Cinema Excellence Suite. The Suite houses the best of EOS R System mirrorless cameras and Cinema EOS cameras and is equipped with a filming area as well as a fully-fledged post-production facility with the aim of acquainting audiences with the entire production flow.”

Padma Shri Santosh SivanDirector, Cinematographer and Cinematographer and Canon EOS Cinema Ambassador, said: “I am very proud to be a Canon Cinema EOS Ambassador and even more so today with the launch of this exclusive mobile platform dedicated to cinema enthusiasts. While we cinematographers have access to a wide range of products in today’s world, the Canon Cinema Excellence Suite takes the experience of choosing the right imaging products a step above. It’s a very intriguing format in the form of a vehicle containing products and props, shooting areas, and a fully-fledged post-production setup. I look forward to being part of more unique activations like this with Canon that allow filmmakers to improve their craft with superior imaging technology.”

From an innovation perspective, Canon has introduced groundbreaking technology in recent years that has completely transformed the motion picture imaging industry. The sequel will also include Canon’s newest addition to the Cinema EOS series, the EOS R5 C, the company’s first camera to offer a 8K 60P Cinema RAW Light recording.

About Canon Group

Since its founding in 1937, Canon has been guided by the “Kyosei” philosophy of living and working together for the common good. Canon strives to create and deliver world-class products, becoming a leading global company by diversifying into new business areas around the world. Focusing on optical technologies, Canon produces office equipment, consumer and professional imaging devices, network cameras, healthcare and industrial equipment. Thanks to the close link between its global headquarters in Tokyo and regional headquarters in America, Europe, AsiaOceania, and regional headquarters in Japan, Canon combines its global and local operations organically. In 1996, Canon launched its Excellent Global Corporation Plan to serve society with advanced technologies and to become a trustworthy and responsible corporate citizen. The year 2016 was the first year of phase 5 of the plan. Currently, Canon enjoys a strong global presence of 376 subsidiaries worldwide, supported by 197,776 employees. (Data at December 31, 2017)

About Canon UK

Canon India Pvt. ltd. is the sales and marketing arm of Canon Inc., a world leader in imaging technologies. Founded in 1997, Canon India markets a comprehensive range of modern and sophisticated digital imaging products and solutions in India. The company now has offices in 10 cities across India with warehousing facilities at 6 locations and employs over 1000 people and over 850 distribution partners. cannon India has an extensive retail presence across the country through Canon Image Square (CIS) stores, PIXMA zones and BIS lounges. cannon india service reach extends to more than 632 cities covering 19,118 PIN codes across India – which includes 188 camera collection points, 15 camera repair centers, 294 printer repair centers, 191 dealers of copiers, scanners and large format printers. (Data at April 19, 2022)

In line with its corporate slogan – “Delighting You Always”, backed by world-class technology, Canon offers an extensive product portfolio, including digital production printers, large format printers, commercial printers, devices multifunction devices, document management services, inkjet printers and laser printers, document and check scanners, digital cameras, DSLRs, mirrorless cameras, motion picture imaging products, surveillance cameras and products medical imaging systems for multiple consumer, SMB, B2B, commercial, government and PSU market segments.

SOURCE Canon India

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