Curaleaf publishes its first social impact report “Rooted in Good”

RegardingThe port highlights key corporate social responsibility indicators around the core pillars of diversity, equity and inclusion, social equity and sustainability

WAKEFIELD, Mass., April 18, 2022 /PRNewswire/ — Curaleaf Holdings, Inc. (CSE: CURA /OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading international provider of consumer cannabis products, has released its first annual Social Impact Report 2021. The report highlights the community’s achievements and the positive impact of its Corporate Social Responsibility work,”Rooted in Good.”

Since its official launch in February 2021, Curaleaf’s Rooted in Good program has focused on setting industry standards around the commitment to building a more equitable, sustainable and diverse cannabis industry. The program focuses on three core pillars: diversity, equity and inclusion (DE&I), social equity and sustainability, and the 2021 Social Impact Report highlights key achievements, community partnerships and facts and figures in these key areas. .

From Curaleaf’s initiative to partner with 420 diverse suppliers and brands by 2025, to launching its first-ever social equity-focused brand with partner B NOBLE, to internal workplace diversity initiatives and implementing new sustainable manufacturing practices, Curaleaf has remained committed to running an impactful business that is rooted in good.

As noted in the report, Curaleaf has made the following progress against these key objectives:

  • As part of its 420 x 25 Supplier Diversity commitment, Curaleaf is doing business with 420 new cannabis brands, ancillary suppliers and advocacy organizations for underrepresented communities by 2025. The company is now working with over 100 new and diverse partners and suppliers after one year of this program.
  • Curaleaf is actively working towards its goal of having 10% of its team members come from populations affected by low-level cannabis-related crime. In 2021, 3.7% of the percentage of new hires met this criteria, and the company is taking steps to increase this number in 2022.
  • The company has set itself the goal of contributing at least $1 million in community investment to programs that address the collateral consequences associated with marijuana offences. In total, the Curaleaf and Select brands contributed more than $2,400,000 to partner organizations across the country in 2021.

“As a leader in today’s cannabis industry, we understand our responsibility to prioritize the promotion of an equitable, diverse and sustainable cannabis environment for the many communities we serve. serve,” said Khadija Tribble, Senior Vice President Corporate Social Responsibility at Curaleaf. “We are honored to be able to help right past wrongs, to the best of our abilities, and work to increase fairness in the cannabis industry. There is still work to be done, but we are confident in the programs and initiatives we have built that meet Curaleaf’s abilities to be rooted for long-term good.”

Joe BayernCEO of Curaleaf, said, “I am incredibly proud of the work we have been able to undertake this year, the goals we are working towards and the partnerships we have established through Rooted in Good. I truly believe that we lead the industry when it comes to making an impact and setting the standard for meaningful corporate social responsibility that doesn’t just talk, but works. Actually. Khadija Tribblethe CSR team and everyone at Curaleaf who works tirelessly every day to hold us accountable to this standard.”

To read Curaleaf’s full 2021 Social Impact Report, please click the link here.

About Curaleaf Holdings
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading international provider of consumer cannabis products whose mission is to improve lives by bringing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for its quality, expertise and reliability, the Company and its brands, including Curaleaf and Select, provide industry-leading service, product selection and accessibility in medical markets. and adults. In United States, Curaleaf currently operates in 23 states with 128 dispensaries, 26 cultivation sites and employs more than 5,600 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, combining pioneering science and research with state-of-the-art cultivation, extraction and production. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, visit

This media advisory contains forward-looking statements and forward-looking information within the meaning of applicable securities laws. These statements relate to future events or future performance. All statements other than statements of historical fact may be forward-looking statements or information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as “anticipates”, “expects” or “proposes”, “plans”, “intends” , “anticipates” or “believes”, or variations of these words and expressions, or by the use of words or expressions indicating that certain actions, events or results can, might, might occur or be achieved. More particularly and without limitation, this press release contains forward-looking statements and information regarding Curaleaf’s Social Impact Report 2021. Such forward-looking statements and information reflect the current beliefs of management and are based on assumptions made by and information currently available to the company with respect to the subject matter described in this new release. Forward-looking statements involve risks and uncertainties, which t based on current expectations as of the date of this release and subject to known and unknown risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Additional information on these assumptions and risks and uncertainties is contained in the “Risk Factors and Uncertainties” section of the Company’s most recently filed Annual Information Form. March 9, 2022, which is available under the Company’s SEDAR profile at, and in other documents the Company has filed and may file with applicable securities authorities in the future . The forward-looking statements contained herein are made only as of the date of this press release, and we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. We caution investors not to place significant reliance on any forward-looking statements contained in this press release. The Canadian Securities Exchange has not reviewed, approved or disapproved of the contents of this press release.

Curaleaf Holdings, Inc.
[email protected]

Curaleaf Holdings, Inc.
Tracy Bradyvice president of corporate communications
[email protected]

SOURCE Curaleaf Holdings, Inc.

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