the Zero Waste Campaign by A little bit closer (OSC) works to inspire businesses and consumers to reduce and eliminate single-use plastics from products, packaging and personal life.
The campaign includes an action platform where industry leaders and consumers can come together to fight plastic waste. “We all have a role to play when it comes to sustainable packaging,” Alyssa Harding, director of CSO’s packaging collaboration, told Food Tank. “The campaign is designed to help us know our power and influence.”
The campaign also calls on businesses and consumers to take action through its political platform. The platform, offered through the American Sustainable Business Network, highlights policies that improve infrastructure, labeling and extended producer responsibility within the packaging industry. Policies featured include the Break Free From Plastic Act and the Compost Act.
With more than 70 brands committed to the campaign and multiple political goals for 2022, SOC is expanding the reach of the campaign to continue raising awareness, celebrating industry progress, and mobilizing political momentum and community impact.
The campaign encourages businesses to embark on a zero waste journey, one packaging solution at a time. Since the campaign launched, more than 50 companies have pledged to transition at least one packaging material to a more sustainable option by the end of 2022. These brands include Numi Tea, Plastic Suppliers Inc. and Clover Sonoma Dairy.
“When these companies share their stories of progress, other brands can see that it’s possible for their products too,” Harding told Food Tank.
They also engage consumers through webinars, volunteer events, and a social media campaign to empower people leading a zero-waste lifestyle. According to Harding, “consumers vote with their dollar every day when they buy their favorite products, which is a really powerful level of change.”
“We hope that a circular materials economy will become a more common term, and that as part of raising awareness and defining pathways for action, members of industry and consumers will continue to push for solutions. more sustainable packaging year after year,” Harding tells Food Tank.
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Photo courtesy of Nariman Mosharrafa, Unsplash