FFW Receives 2022 Acquia Engage Award for Digital Work Supporting Hologic’s National Campaign

HOLMDEL, NJ, Oct. 14, 2022 /24-7PressRelease/ — Leading global digital agency, FFW, today announced that it is the winner of a 2022 Acquia Engage Award. FFW won the Digital Scale Award for its work with Hologic, Inc., an innovative medical technology company focused primarily on improving women’s health, on their groundbreaking “Well Woman” campaign. The campaign promoted health screenings for the early detection of breast, colon and cervical cancers; osteoporosis; and others concerning health conditions affecting women.

The Acquia Engage Awards recognize the most outstanding digital experiences organizations around the world create with the Acquia Open Digital Experience Platform (DXP). This latest accolade marks FFW’s fifth Acquia Engage Award.

This award recognizes the work of FFW and its client, Hologic, in developing a microsite that served as the hub to which millions of users were driven from a national television ad campaign featuring Mary J. Blige.

“Hologic needed a microsite to effectively support this campaign – capable of handling the traffic of millions of people visiting the site, effectively communicating important information to a wide range of audiences, and demonstrating a world-class brand image. – to build awareness and drive engagement for this noble, life-saving program,” said Emily Becker, FFW Senior Strategic Account Manager.

“The collaboration between Hologic and FFW to evolve our corporate site has been so successful that our digital marketing teams around the world want to onboard and build on our progress,” said Jenifer Snow, Senior Digital Strategy & Design at Hologic. .

This year’s competition attracted a record 120 entries. Each submission was presented to a panel of respected digital experts, who evaluated them on functionality, integration, performance, user experience and other criteria.

“Showcasing the most impressive digital experiences, across industries and geographies, is one of Acquia Engage’s strengths,” said Mike Sullivan, CEO of Acquia, adding that this award “demonstrates the impact that creatively designed and painstakingly executed digital experiences can have on customer engagement and organizational performance.”

FFW is a proud, long-standing partner of Acquia and has the most Acquia Certified Experts of any agency in the world.

About Acquia
Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, Acquia Open DXP enables marketers, developers, and IT operations teams across thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, improve conversions and help businesses stand out.

About FFW
Global digital agency, FFW, is the industry leader in defining and creating solutions to challenges of digital scale. We are a global team of over 650 inspired people working together across 17 time zones to create powerful digital experiences for many of the world’s most remarkable brands such as Panasonic, Pfizer, Stanford and Autodesk. www.ffw.com

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