Hearts & Sciences has been appointed Icebreaker’s digital media agency in Australia and New Zealand.
Icebreaker is proud to announce today its strategic alignment with Hearts & Science across the ANZ. The agency was named icebreaker’s full-funnel digital media agency, from strategy to execution, bringing all media channels under one roof for Australia and New Zealand.
Luke Doddrell, Managing Director of Icebreaker APAC, comments: “Icebreaker is passionate about being at the forefront of a global movement towards a more natural way of life. To help us achieve this ambition, we wanted to partner with an agency at the cutting edge of its art.
He continues, “Hearts & Science ticked all the boxes, from its understanding of our brand to its expertise in using data and technology to connect with consumers who share our beliefs. We are delighted that Hearts & Science is part of the Icebreaker family.
Founded by Jeremy Moon in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance clothing. Now a member of VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent and responsible ways of doing business.
Jane Stanley, CEO of Hearts & Science, comments on this exciting announcement: “Icebreaker is an incredible brand with sustainability at the heart of their business, and our aligned values make this a very special partnership for the Hearts & Science team. We are delighted to add icebreaker to our list of valued customers in New Zealand ”.
Icebreaker’s victory adds to Hearts & Science’s ever-growing customer list. Since its launch in 2019, the unstoppable media agency is constantly growing its portfolio of clients and continues to create award-winning work.
Source: Drum Agency press release