IMF and Movista expand collaboration to improve retail outlook and results

BENTOVILLE, Ark., March 23, 2022 /PRNewswire/ — Movista, Inc. Field Management Ireland (FMI) is extending its use of Movista technology to an enterprise-wide retail execution platform to coordinate the work of over 750 field representatives. FMI recognizes the vast capabilities offered by Movista, which is one of the three fundamental systems of FMI, with its ERP and Business Intelligence platforms.

With the ONE by Movista platform, FMI will equip its field representatives and area managers with mobile solutions to ensure merchandising and sales work is completed on time, with quality. The platform enables workforce planning, tracking and management and gives managers, who prefer to know, rather than wonder, visibility into what is happening in the field. Movista’s app-based solution meets the needs of modern, digitally connected partners like IMF to increase efficiency and accountability.

FMI’s flexibility allows them to work with a variety of client partners, from the smallest artisan retail providers to blue-chip industry leaders. “We routinely deploy over 750 field staff every week across the country. Our goal is to deliver the best results and forge long-term partnerships with our clients,” said Kieran McMahon, business unit director for IMF. “We are also extremely excited about the insights extracted from the data collected on the Movista platform. investment efficiency.”

Eric WilsonMovista’s Chief Customer Officer, agreed: “FMI is a well-established partner and we are grateful to work with a team that is passionate about what it does and knows its customers’ needs inside and out. The expanded relationship with FMI is further proof of Movista’s value in the European market and it is a privilege and an honor to see the Movista platform working to provide FMI with the retail solutions needed for its business.

Guiding technology upgrade principles for FMI are better retailer support and insightful reporting to help operate more efficiently and continue to set the bar higher for the retail customers they serve. FMI also plans to evaluate Movista’s route optimization capabilities to ensure field reps maximize their time in the store and not in their car.

About the IGF

IMF, launched in 1995, is headquartered in Dublin and supported by their Belfast office. FMI teams deliver award-winning campaigns across multiple channels for multiple industries including MCG, Consumer Electronics, Beverage, DIY, Hospitality, NGO, Utilities, Telecom and Government. Our core services are Sales, Merchandising, Product Demonstrations, Recruiting, Market Research and Retail Audit, and our Customer Service Call Center. Learn more about IMF | Field Management Ireland

About Movista

Movista is a global provider of workforce management and fulfillment solutions. As the world’s first and only platform solution enabling collaboration between retailers, brands, service providers and distributors, Movista streamlines work and generates revenue gains for all retail stakeholders. . Learn more at

Shelly Wisecarver
Senior Wordsmith, Movista
[email protected]


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