Kubota and Accenture create joint venture for a more sustainable society

Kubota and Accenture create joint venture for a more sustainable society

New company will work to solve global food, water and environmental issues using cutting-edge data and digital technology

OSAKA, TOKYO; August 30, 2022 – Kubota Corporation and Accenture (NYSE: ACN) have formed a new joint venture, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of Kubota Group’s business model and operating infrastructure. The new company will start operations on September 1, 2022.

Kubota Data Ground will be a subsidiary with strategic DX capabilities that it will use to further contribute to solutions for food, water and environmental sustainability. Additionally, the company will develop digital human resources and a cloud-based digital platform that will strengthen and upgrade existing businesses by connecting internal and external services and data.

The Kubota subsidiary will focus on promoting four key initiatives:

Create sustainability solutions

The company will collect and analyze data related to food, water and the environment, using it to develop more efficient business processes and create sustainable solutions.

The company will apply IoT, AI and cloud technologies to crop and farmland data to improve the overall productivity of agriculture. In addition, the company will aim to solve food-related problems and create new added value for the entire chain, from farmers to distributors and consumers.

The company will create solutions that improve the efficiency and extend the life of pipes, treatment plants and other urban infrastructure. It will also seek to improve disaster resilience through monitoring and management platforms capable of responding to conditions across the water supply ecosystem.

It will also create resource recovery solutions that collect and sort waste and recycle it into electricity, fertilizer and precious metals.

Promoting business transformation

The company will use digital technology to enhance Kubota’s existing services, improve quality and promote efficiency and sophistication in its operations, including developing an even safer working environment. As part of this initiative, the company will encourage the establishment of smart factories that optimize efficiency and help prevent accidents by using data collected from RFID tags and sensors on factory equipment, vehicles and mobile applications distributed to workers. Additionally, the company will build a digital twin, which is a virtual representation of product design, development, and manufacturing. Globally, it will accelerate data-driven decision-making, standardize processes, drive automation, and save labor, realizing smarter operations.

Create digital human resources

To promote DX, Kubota Data Ground aims to train approximately 1,000 DX specialists by the end of December 2024. This will include both highly specialized technical experts and those focusing on business operations. In addition, the company will conduct digital workshops for senior management and educational programs for all Kubota employees to improve digital literacy across the group. Workshops covering business operations will focus on internal and external DX case studies, providing a hands-on curriculum that will lead to real-world solutions.

Build a cloud-based digital transformation platform

To achieve the flexible, data-driven management needed for future global expansion, Kubota Data Ground will build a cloud-based DX platform to accumulate and share internal and external data, including up-to-the-minute weather information. , crop growth, and yields. The platform will be built on Microsoft Azure. In addition, Kubota will strengthen IT governance at its 66 global locations, improve its global security risk detection system, and provide training for overseas security personnel to achieve a higher level of security globally.

Yuichi Kitao, President and Representative Director of Kubota Corporation, said, “Since its founding, Kubota has strived to solve social problems related to basic food, water and environmental needs. In recent years, food and water shortages, climate change and other global issues have presented increasingly complex and diverse challenges.

These challenges require holistic solutions that leverage digital technology. As part of its commitment to be a platform provider that supports life, societal well-being and a sustainable environment, Kubota will rise to the challenge of contributing to these solutions while achieving business growth. With this joint venture with Accenture in mind, we will accelerate the development of new solutions, strengthen our business foundations and continuously create value for the company.

Atsushi Egawa, who leads Accenture’s business in Japan, said, “Our goal is to create 360° value for all of our stakeholders: our clients, our people, our shareholders, our partners and our communities. Kubota is a leader in solving global food, water and environmental issues. This joint venture therefore embodies the combined ambition and philosophy of our two companies. Together, we will continue to work towards a sustainable society by taking full advantage of our strengths, including the use of data, cloud and AI, as well as the development of people specialized in digital transformation.

About Kubota Data Ground

Name: Kubota Data Ground, Inc.
Location: 1-2-47 Shikitsu Higashi, Naniwa-ku, Osaka City
Created: September 2022
Main business:

Develop, plan and execute digital strategies

Plan, design, develop, operate, sell, manage and maintain information systems

Design, develop and operate software, applications and infrastructure, etc.

Provide education and training for human resource and capacity development, and related consultancy services

Collecting, analyzing and managing information, as well as processing information and providing information

All companies related to the above

Employees: About 50

About Accenture

Accenture is a global professional services company with industry-leading digital, cloud and security capabilities. Combining unparalleled experience and specialist skills in more than 40 industries, we offer strategy and advisory, technology and operations, and Accenture Song services, all powered by the world’s largest network of advanced technology centers and smart operations. Our 710,000 people deliver on the promise of technology and human ingenuity every day, serving customers in more than 120 countries. We embrace the power of change to create value and shared success for our customers, employees, shareholders, partners and communities. Visit us at accenture.com.

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Ken Kanda
Tokyo, Japan
+81 80 3723 9580
[email protected]

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