Productsup Acquires World of Content to Power Frictionless Commerce Experiences

BERLIN–(BUSINESS WIRE)–Productsup, the leader in product-to-consumer (P2C) software, today announced the acquisition of growing product experience management provider World of Content. By adding World of Content’s innovative Product Content Syndication (PCS) capabilities, seamless vendor-retailer collaboration, and comprehensive GDSN support to its P2C platform, Productsup strengthens its position as the only global solution and scalable equipped to bring high quality product information to consumers. and frictionless commerce experiences.

“In a rapidly changing market, the accelerated growth of World of Content is extremely impressive,” said Vincent Peters, CEO of Productsup. “Combining their talent and powerful software with our existing PCS capabilities provides businesses with a unique commerce solution that can further improve channel performance, expand market reach and maximize global sales. This acquisition allows our two clients to better implement their P2C strategy and overcome business anarchy. »

The availability, quality and consistency of product information has become one of the most important factors in today’s purchasing decisions. According to Productsup Trade deficit report, one of the main factors that would encourage consumers to buy with a different brand or retailer is to have more information about their products.

World of Content brings advanced product content syndication capabilities and in-depth knowledge to the Productsup P2C platform. The company’s distinctive features include intelligent content recognition and segmentation, and the platform is trusted by the world’s leading brands and retailers, such as AB InBev, Beiersdorf, GlaxoSmithKline (GSK) and L’Oréal.

The acquisition benefits customers, partners and other stakeholders of Productsup and World of Content, as follows:

  • Improved delivery of product data: Productsup is supported by GS1’s Global Data Synchronization Network (GDSN), which ensures companies that their product information is efficiently and securely shared between trading partners in accordance with local and global standards.
  • Extended global footprint: The combined market presence expands Productsup’s reach across Europe, North America and ANZ and creates new business opportunities in other regions.
  • Increased resources: The World of Content team will be fully integrated into Productsup, providing additional talent and knowledge bases to support customers and research and development.
  • Verticalized expertise: Leveraging their combined experience, the companies will expand their services into new sectors, such as fast-moving consumer goods, beauty, over-the-counter drugs, consumer electronics and industrials.
  • Transparent collaboration: Communication and collaboration between brands and retailers can take place within the Productsup platform.

“I’m proud of what we’ve built and how quickly we’ve grown at World of Content, and I fully believe that joining Productsup is our best step forward,” said Koen Looijmans, Founder and CEO of World of Content. . “Our companies share the same vision for bringing order to the commercial space by helping businesses regain control of their brand presence, so combining our strengths allows us to continue delivering on that promise as a united front. .”

This agreement follows Productsup’s Series B financing round for more than $70 million (€65 million) led by Bregal Milestone and Nordwind Capital. The remaining funds will be used to focus on product development and pursue other merger and acquisition opportunities. Well positioned for growth, Productsup currently has a gross revenue retention rate of over 90% and a net revenue retention rate of over 120%. World of Content has increased its ARR by nearly 300% in the past 12 months, and 92% of its generated business is recurring revenue.

For more information on Productsup’s P2C solutions, visit

About productsup

Productsup frees brands, retailers, service providers and marketplaces from commercial anarchy. Productsup’s Product-to-consumer (P2C) platform processes more than two trillion products per month, enabling the company’s long-term success as the only global, strategic and scalable platform managing all product-to-consumer information value chains on any platform, any channel. , any technology. Founded in 2010 and based in Berlin, Productsup has more than 300 employees in offices around the world and works with more than 900 brands, including IKEA, Sephora, Beiersdorf, Redbubble and ALDI. Learn more at

About World of Content

World of Content, a Productsup company, powers e-commerce with intelligent content management services. Driven by innovation, the platform offers more user-friendliness, flexibility and speed in managing product content than any other conventional vendor. As a GS1 certified company working with over 1,500 brands and retailers, World of Content enables efficient and secure content recognition, content segmentation and product stories. Businesses can automatically deliver perfect content tailored to individual customers around the world. To learn more about the World of Content platform, visit

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