Salesforce Announces Digital 360 – Transform Customer Engagement To Go Digital, Work From Anywhere In The World

SAN FRANCISCO, September 23, 2020 / PRNewswire / – Salesforce (NYSE: CRM), the global leader in CRM, today announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in all-digital world, work from anywhere. Digital 360 is enhanced by expert services, a large ecosystem of partners, as well as new learning resources on Trailhead.

New product innovations for Digital 360 include Customer 360 Audiences, a customer data platform for marketers to unify, segment and activate all of their customer data; Commerce Cloud Payments, an out-of-the-box payment solution powered by Stripe; and Experience Cloud to quickly create digital CRM-based experiences.

News comments:

“Every business has gone digital overnight because of the pandemic,” said Adam blitzer, executive vice president and general manager, digital. “With Digital 360, we bring the power of Salesforce to scale for digital leaders – our products, our ecosystem, our learning and expert services – enabling them to scale with speed, agility and scale. which they need to function at the Black Friday level every time. day. “

“Our collaboration with Salesforce has supported Sonos’ ability to scale and handle a massive influx of activity to our ecommerce site as we focus on selling direct to our customers,” said Lindsay Whitworth, Senior Director Global Direct-to-Consumer at Sonos. “As a result, we’ve been able to deliver relevant and personalized engagement at scale using campaigns and data-driven insights. “

“The rise of digital commerce creates an imperative for all businesses to adapt to a changing economy,” commented Mike clayville, Revenue Director at Stripe. “We’re excited to partner with Salesforce to empower any business, from fast-growing brands to the world’s largest companies, to create new types of business experiences, reach new customers and optimize digital channels. “

The power of Customer 360 tailored for marketing, commerce and digital leaders
Digital 360 combines Marketing Cloud, Commerce Cloud and Salesforce’s Experience Cloud to provide customers with a single, scalable, data-driven source of truth to personalize customer experiences in today’s all-digital world of marketing emails and from timely advertisements to online shopping and curbside pickup.

Salesforce Marketing Cloud, enables marketers to build meaningful customer relationships at every touchpoint. New Customers 360 Audiences, Salesforce’s customer data platform, enables marketers to capture, unify, segment and activate all of their customer data. It provides marketers with a single source of information for every customer to help them personalize their experiences in marketing, commerce, service, sales, and more.

Salesforce Commerce Cloud, enables businesses to create seamless commerce experiences for shoppers across all digital channels: mobile, social, web, and store. Today, in partnership with Bandaged, a preferred supplier, Salesforce announces Cloud Commerce Payments, allowing brands to integrate payments into their sites with clicks, without a code. Now businesses can launch commerce sites with an out-of-the-box payment solution to get to market faster and increase conversion rates. Commerce Cloud Payments offers fast, flexible, and stylish payment experiences that support credit cards, mobile wallets such as Apple Pay and Google Pay, and cardless methods such as SEPA, iDEAL, and Bancontact, all with a integrated fraud protection.

Selling power Cloud experience is a digital experience platform that helps businesses quickly create connected, CRM-based digital experiences for their customers, partners and employees at scale. With Salesforce CMS and Experience Builder, businesses can create content in one place and deliver it anywhere (websites, portals, mobile apps, and storefronts) with just a few clicks or with code.

Salesforce’s Trusted Partner Ecosystem Extends the Power of Digital 360
Salesforce’s world-class ecosystem of thousands of partners extends the power of Digital 360 with expert services, custom apps, and trailhead learning tailored to meet the needs of digital leaders across industries.

New 360 digital collection page on Salesforce AppExchange, the world’s leading enterprise cloud provider, provides customers with access to consulting services from industry experts Accenture Interactive, Deloitte Digital, Dentsu, Publicis Sapient and WPP. It also includes custom apps from Salesforce’s ISV partners including CloudSense, Coveo, Sitecore, Upland Software Inc., and Zenkraft that provide features for enhanced customer experiences such as one-click shipping and tracking, search and feedback. AI-powered product recommendations and more right within Salesforce.

In addition, the content on 360 digital starting point provides on-demand learning to help teams prepare for the all-digital world, including how to optimize digital advertising, online storefronts and more.

Sales forces strategic partnership with Google provides cutting-edge productivity, marketing, commerce, and cloud platform tools that help brands create a more personalized experience for their customers. Google Analytics 360 integration with Salesforce Marketing Cloud enables marketers to unify reporting and improve performance for email, mobile, advertising, and web campaigns, all in a single dashboard.

Create a Single Source of Truth with Salesforce Customer 360
Digital 360 is part of Salesforce Customer 360, which includes industry-leading applications spanning sales, service, marketing, and commerce, across every customer touchpoint. The Customer 360 Platform is an underlying set of services and APIs including AI, mobile, security, and other capabilities that enable businesses to empower every employee and connect every customer while delivering a continuous innovation. Salesforce will power more than two trillion B2B and B2C transactions this year for more than 150,000 companies and millions of pioneers, individuals and their organizations who use Salesforce to drive innovation, grow their careers and transform their businesses.

More information

  • Customer 360 Audiences will generally be available in October 2020
  • Commerce Cloud Payments should be generally available later this year
  • Experience Cloud is generally available today
  • Relevant Digital 360 Trails can be found here
  • Learn more about Digital 360 here
  • Connect with Salesforce on Facebook and follow @selling power on Twitter

About Salesforce
Salesforce is the global leader in customer relationship management (CRM), bringing businesses closer to their customers in the digital age. Founded in 1999, Salesforce empowers businesses of all sizes and across industries to leverage powerful technologies – cloud, mobile, social, and artificial intelligence – to create a 360 ° view of their customers. For more information on Salesforce (NYSE: CRM), visit: www.salesforce.com.

Any unpublished services or features referenced in this press release or in other press releases or public statements are currently not available and may not be delivered on time or at all. Customers who purchase Salesforce apps should make their purchasing decisions based on the features currently available. Salesforce is headquartered at San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the symbol “CRM”. For more information, please visit https://www.salesforce.com, or call 1-800-NO-SOFTWARE.

About Deloitte
Please watch www.deloitte.com/us/about for a detailed description of our legal structure.

SOURCE Salesforce

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