Schwazze Adds New Mexico Division President Names Key Leaders of Former R. Greenleaf Ownership Group


Company Accelerates for Record Year as it Moves from SSO to MSO

DENVER, February 9, 2022 /CNW/ – Super-regional, cannabis growth operator Schwazze, (OTCQX:SHWZ) (“Schwazz” or the “Society”) announces the appointment of three key executives to support the company’s significant expansion in its New Mexico operations.

SCHWAZZE.COM (CNW Group/Schwazze)

Steve Pear joins Schwazze as president of the New Mexico division. He comes from Vancouver– based at Happy Gut Brands, Inc, where he most recently served as CEO. Pear graduated from University of Georgia, spending a significant portion of his career in the Southeast and Midwest working for Coca-Cola Enterprises before moving into national sales positions with formidable beverage companies. At Coors and Miller-Coors, he served as Vice President, National Sales, then moved to Odwalla where he eventually became President, Managing Director after working in both sales and operations. After his time at Odwalla, Pear served as CEO of Cheribundi for over five years, creating a high performance culture overseeing: sales, operations, marketing, supply chain, manufacturing, finance and human resources.

Two additional key executives – Alex Falter-Hahn and Jacob White – joined Schwazze’s New Mexico operating team, transitioning from R. Greenleaf and Associates, LLC (“RGA”).

Falter-Hahn joins Schwazze as Vice President, Operational Excellence. She is a proud New Mexican who has spent the past eight years working as CFO of RGA. She oversaw financial development, human resources, compliance and operations. Falter-Hahn is a graduate of the University of New Mexico Anderson School of Management and has spent his career working for various accounting firms, while focusing on local business development.

White joins Schwazze as vice president of culture and product development. He called New Mexico home for the past 12 years while working in New Mexico’s medical cannabis industry. White began his cannabis career in 2009 on the retail side where he opened from Albuquerque first medical dispensary. In 2011 Jacob joined R. Greenleaf Organics focusing on cultivation, setting the standard for quality cannabis flower and achieving the highest quarterly yields in the state.

These three key additions to our New Mexico our leadership team is essential to our expansion across Colorado borders. Pear, Falter-Hahn and White bring cross-functional leadership to our New Mexico operations, and we are lucky to have them on our team,” noted Nirup Krishnamurthy, Managing Director of Schwazze. “We are delighted to be part of from New Mexico transition to the recreational cannabis market and leverage our deep experience in the Colorado market to bring the best variety of quality products with excellent service to our customers in New Mexico.

I am very happy to join Schwazze and lead the division in New Mexico. We have a solid base that we are looking to build on as we launch adult use on April 1, 2022,” noted Steve PearPresident of Schwazze’s New Mexico division.

A. Greenleaf is a licensed medical cannabis supplier with ten dispensaries, four cultivation facilities – three in operation and one in development – ​​and a manufacturing site. Dispensaries are located at Albuquerque, Santa Fe, Roswell, Las Cruces, Subsidies and Las Vegas, New Mexico. Greenleaf’s approximately 70,000 square feet of cultivation as well as 6,000 square feet of manufacturing space are located in Albuquerque. the New Mexico State currently authorizes medical cannabis and has approved sales of recreational cannabis for adult use, which by law begin no later than April 2022. New Mexico The market is expected to grow by approximately 300% over the next 5 years. (1)

About Schwazze
Schwazze (OTCQX: SHWZ) is building a first vertically integrated regional cannabis company with assets in Colorado and New Mexico and will continue to expand its operating system to other states where it can develop a position of differentiated regional leadership. Schwazze is the parent company to a portfolio of leading cannabis businesses and brands from seed to retail. The company is committed to unlocking the full potential of the cannabis plant to improve the human condition. Schwazze is rooted in a high performance culture that combines customer-centric thinking and data science to test, measure and drive decisions and results. The company’s management team has deep expertise in retail, wholesale and building consumer brands in Fortune 500 companies as well as the cannabis industry. Schwazze is passionate about making a difference in our communities, promoting diversity and inclusion, and doing our part to incorporate climate-conscious best practices. Medicine Man Technologies, Inc. was the former trading name of Schwazze. The legal entity continues to be called Medicine Man Technologies, Inc.

Schwazze gets its name from the technique of pruning a cannabis plant to improve plant structure and promote healthy growth.

Forward-looking statements
This press release contains “forward-looking statements”. Such statements may be preceded by the words “plan”, “will”, “may”, “predict” or similar words. Forward-looking statements are not guarantees of future events or performance, are based on certain assumptions, and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company’s control and cannot be predicted or quantified. Therefore, actual events and results may differ materially from those expressed or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the risks and uncertainties associated with (i) our inability to manufacture our products and product candidates on a commercial scale by ourselves or in collaboration with third parties; (ii) difficulties in obtaining financing on commercially reasonable terms; (iii) changes in the size and nature of our competitors; (iv) the loss of one or more key executives or scientists; (v) difficulties obtaining regulatory approval to commercialize our products and product candidates; (vi) our ability to successfully execute our growth strategy by Colorado and out of state, (vii) our ability to complete the acquisition described in this press release or identify and complete future acquisitions that meet our criteria, (viii) our ability to successfully integrate acquired businesses and to realize synergies therefrom, (ix) the ongoing COVID-19 pandemic, *the timing and extent of government stimulus programs, (xi) uncertainty in the application of federal laws , state and local to our business, and any changes to such laws, and * our ability to satisfy the closing private closing conditions described in this press release. More detailed information about the company and the risk factors that may affect the making of forward-looking statements is set forth in the company’s filings with the Securities and Exchange Commission (SEC), including the company’s annual report on Form 10. -K and its Quarterly Report Reports on Form 10-Q. Investors and security holders are urged to read these materials free of charge on the SEC’s website at The Company undertakes no obligation to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise, except as required by law.



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