Why tech that delights matters more than ever

By MUHI S. MAJZOUB FOR OPENTEXT

For many years people resisted using hearing aids because of the optics. Wearing hearing aids was – and still is – a very visual reminder for most that they are getting older. My own mother, who is 92, refused to wear a hearing aid because she didn’t want to be labeled as old. But in recent years, technology and trends have evolved enormously. Today, we see people everywhere wearing wireless headphones and Apple AirPods. In fact, seeing people without them is now unusual.

What if the next generation of headphones could be used as a hearing aid? Would my mother and her cohort rethink the optics of wearing them? Would they suddenly become “cool”? With innovations like Apple’s “Live Listen” feature, which turns your Apple device into a microphone to help you hear better in a noisy area or across a room, we’re close to that.

What does this have to do with information management, you ask? These are innovations that delight and allow users to look at technology in a new way.

The pandemic has forced businesses of all sizes to change their methods and mindsets about how best to operate as a business. And in the world of information management, advances in technology are allowing us to rethink how and where people can work, how goods are shipped, how data is secured, and how commerce is conducted around the world. These incredible innovations are what I call “technology that delights”.

FOCUS ON BUILDING INNOVATION

Since the start of the pandemic in March 2020, OpenText has had two clear goals. We have focused on the health and support of our employees and their families, and we have focused on creating innovations that have enabled our customers to transform their organizations and emerge from this global emergency stronger, stronger. safer and more resilient.

From a product or solution point of view, this orientation was essential. Consider the simple act of getting signatures on important documents. In an office, this was a relatively simple process: print the document, walk down the hall to your manager’s desk, and ask for a signature. But that’s not an option when working from home. The answer? Secure and automated processes for digital signatures, including those requiring multiple levels of approval, with just a click or two, while automatically tracking every step of the process.

CUSTOMER CENTERED ENHANCEMENTS

When your workforce is remote and distributed, as it has been for the past two years and will continue to be, it’s important for organizations to provide their employees with in-context content. Not only by giving them access to information in the right place, but at the right time.

If your organization looks like OpenText, your teams are spending more and more time working in core apps like Salesforce, Microsoft 365, and Teams, cloud-based apps that power your business.

At OpenText World 2021, we showcased the deep integration we’ve built into OpenText Core Content, our SaaS content services platform, with Salesforce and Microsoft 365. Focusing on a clear use case and Customer-centric, we’ve reduced common barriers to content management by providing business users with access to all content from one Salesforce user interface. Meanwhile, integration with Microsoft 365 and Teams improves collaboration, allowing users to share documents from main content to Microsoft Teams.

The past two years have accelerated the need for innovations in how we access information and collaborate. As our customers adapt to the distributed workforce, we will continue to deliver innovations that reimagine the future of work.

The pandemic has dictated new ways of working and new priorities for digital transformation. With the right approach and the right technologies, organizations can help their employees stay productive and safe, while keeping their business running smoothly now and in the future, regardless of any other challenges that may arise.

Muhi S. Majzoub is Executive Vice President and Chief Product Officer at OpenText. Follow him on LinkedIn.

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